Moena is the gateway to the Fassa Valley as it marks the boundary with the nearby FiemmeValley to which it administratively belonged in centuries past and to which it is still linked through the “Comunita' Generale”, a sort of Community Assembly through which solutions to the problems of modern living are being sought in the respect of old traditional and cultural values. This is the heartland of the Ladins, the Rhaeto-Romanic people who have inhabited these valleys for thousand of years and who proudly preserve their language and their customs. Moena lies in an alluvial plain surrounded by some of the most evocative Dolomitic groups, such as the Latemar and the Valacia, and the green expanse that descends from the Costalunga Pass. With its 2800 inhabitants it is the major population center in the Fassa Valley and is known as the “Fairy of the Dolomites”, with reference to local tales and legends of yore. The architectonic elegance of its buildings is reflected in the quality of products displayed in its shops where one can take time off for some quality shopping.

The village, as well as its surroundings, has a strong tourist orientation, and thus high standards of service quality are maintained. In recent years, the Ladin culinary tradition has been revived in some of its best restaurants, among which the Malga Panna has received the Michelin Stars recognition. Together with the Tyrol, the Rifugio Fuchiade and the Foresta they yearly promote the gastronomic week “At Dinner with King Laurin” which has enjoyed a great success.